Reviving the spirit of curiosity, adventure, and the path less traveled.
Drifter Life is a lifestyle brand dedicated to encouraging positive life imbalance and growth. With the collaboration of Brian Olson we created the visual identity, apparel and explored the expansion into merchandise.
The objective was to create a brand that revives the spirit of curiosity, adventure, and unplanned interruptions, that were once more widely held. It is a lifestyle brand that points to the path less traveled, the path of a drifter.
Through numerous initial design concepts, color considerations and typography exploration, we created an identity system that will serve the brand well.
Following the creation of the visual identity system, we expanded the branding into apparel design and product development.