Drifter Life
Reviving the spirit of curiosity, adventure, and the path less traveled.
![](https://langdondigital.com/wp-content/uploads/2022/02/DL-hero-image-1024x420.jpg)
Overview
Drifter Life is a lifestyle brand dedicated to encouraging positive life imbalance and growth. With the collaboration of Brian Olson, we created the visual identity, apparel and explored the expansion into merchandise.
Services
![Drifter Life logo slideshow](https://langdondigital.com/wp-content/uploads/2022/02/logo-gif-3.gif)
Brand identity
The objective was to create a brand that revives the spirit of curiosity, adventure, and unplanned interruptions, that were once more widely held. It is a lifestyle brand that points to the path less traveled, the path of a drifter.
Through numerous initial design concepts, color considerations and typography exploration, we created an identity system that will serve the brand well.
![Drifter Life logo exploration, badges](https://langdondigital.com/wp-content/uploads/2022/02/Exploration-1.png)
![Drifter Life logo exploration, badges](https://langdondigital.com/wp-content/uploads/2022/02/Exploration-2.png)
![Drifter Life logo exploration, badges](https://langdondigital.com/wp-content/uploads/2022/02/Exploration-3.png)
Product development
Following the creation of the visual identity system, we expanded the branding into apparel design and product development.
![Drifter Life merchandise exploration, shirts](https://langdondigital.com/wp-content/uploads/2022/02/Life-Balance-Tee-2-1-1024x1024.jpg)
![Drifter Life merchandise exploration, shirts](https://langdondigital.com/wp-content/uploads/2022/02/Wave-Tee@2x-1-1024x1024.jpg)
![Drifter Life merchandise exploration, shirts](https://langdondigital.com/wp-content/uploads/2022/02/Life-Balance-Tee@2x-1-1024x1024.jpg)
![Drifter Life merchandise exploration, patch](https://langdondigital.com/wp-content/uploads/2022/02/sunrise-badge@3x-1.jpg)
![Drifter Life merchandise exploration, stickers](https://langdondigital.com/wp-content/uploads/2022/02/sticker-mockup-1-1024x769.jpg)
![Drifter Life merchandise exploration, podcast artwork](https://langdondigital.com/wp-content/uploads/2022/02/Apple-podcast-Mockup-1-575x1024.jpg)