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What UX means, and Why Should You Care?

What does UX mean? User experience is a broad concept with implications for almost every type of business. It’s also a concept that can be hard to get your head around if you’re new to the industry, not to mention one that’s constantly evolving and being revised. UX is a phrase you hear mentioned in…

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What is Design Thinking? How can it help your business?

Design thinking is a methodology that helps businesses create products and services that are meaningful to those who use them. This blog post will discuss design thinking, how it can help your business, and the steps you should take to start using it in your organization. What is design thinking? Design thinking is a method…

What is a product strategy and why do you need it?

Product strategy is an important aspect of any business plan. It helps businesses of all sizes understand how to market their products to reach the target audience in the most effective way. Product strategy also allows businesses to analyze their product mix and find ways to improve product development and distribution. Product strategy can be…